The product is everything happened with that product during the time of it being developed, used and recycled. Right from the first initial idea everything becomes important and considered. Our mission is to make sure that each part of that process is as good as possible - with attention to user, fine details and overall project context.
The beginning: Research
It also involves gathering user feedback and analyzing market data when available. While many research steps remain consistent across projects, the specific scope, market conditions, and business goals always shape the approach.
Effective design research should answer the fundamental questions of why and what we are designing — in the beginning and throughout the development process.
The creative energy: Design
While the structure of the design process tends to remain consistent — research, ideation, prototyping, refinement — each project brings its own set of conditions. Just like in research, factors such as market context, product category, timelines, and team dynamics significantly influence how the process unfolds. This adaptability is not only necessary, but also central to creating relevant and effective design outcomes.
Feeling & Trends
Over the past 5 years, I have developed a comprehensive trendwatching system that I apply as needed, ensuring that my designs remain both relevant and forward-thinking.
Visuals and fine details
Render as an instrument. CGI is used at all stages as a powerful tool to imagine and finalize. Also at times it give a strong reference for what to achieve in CMF and finer details.
Usually most of the projects I am working on do need great visuals to go with them. Those pictures, presentations and sketches produced in between the process and at the end of the process. The visuals are not only the way of making a nice first impression for the project but also a powerful way of checking details and effects, evaluate design and CMF. Handy tools like AR models provide scale check.
Roadmap of product design development:
1. Foundation
1.1 Research: User needs, market, competitors, technical constraints
1.2 Feeling & Trends: Emotional context, aesthetics, global/local trend analysis
1.3 Product Identity & Brand Integration: Aligning design with brand values and positioning
2. Conceptualization
2.1 Concept Design: Sketching, idea generation, early concepts
2.2 User Experience Integration (if applicable): Interaction flow, physical/digital usability
2.3 Sustainability Strategy: Material impact, lifecycle thinking, circular design goals
3. Development & Refinement
3.1 Industrial Design: Form development, proportions, ergonomics, architecture
3.2 CMF Design: Color, material, finish strategy aligned with design intent
3.3 Prototyping & Validation: Physical/digital mockups, usability and ergonomic testing
3.4 Technical Feasibility & DFM: Collaboration with engineers and suppliers to ensure manufacturability
4. Finalization & Handoff
4.1 Design Documentationf: Drawings, 3D files, technical specifications
4.2 Design Supervision with Suppliers: Production guidance, quality control, preserving intent
5. Product Launch
5.1 Visuals: Renderings, animations, storytelling materials
5.2 Launch Support / Packaging / Go-to-Market: Packaging design, marketing visuals, client presentations
5.3 Recurring Design Updates: Iterations based on feedback, cost updates, line extensions