Industrial designer, visual researcher and rendering specialist 

 

Roadmap of product design development:

1. Foundation

1.1 Research: User needs, market, competitors, technical constraints

1.2 Feeling & Trends: Emotional context, aesthetics, global/local trend analysis

1.3 Product Identity & Brand Integration: Aligning design with brand values and positioning

2. Conceptualization

2.1 Concept Design: Sketching, idea generation, early concepts

2.2 User Experience Integration (if applicable): Interaction flow, physical/digital usability

2.3 Sustainability Strategy: Material impact, lifecycle thinking, circular design goals

3. Development & Refinement

3.1 Industrial Design: Form development, proportions, ergonomics, architecture

3.2 CMF Design: Color, material, finish strategy aligned with design intent

3.3 Prototyping & Validation: Physical/digital mockups, usability and ergonomic testing

3.4 Technical Feasibility & DFM: Collaboration with engineers and suppliers to ensure manufacturability

4. Finalization & Handoff

4.1 Design Documentationf: Drawings, 3D files, technical specifications

4.2 Design Supervision with Suppliers: Production guidance, quality control, preserving intent

5. Product Launch

5.1 Visuals: Renderings, animations, storytelling materials

5.2 Launch Support / Packaging / Go-to-Market: Packaging design, marketing visuals, client presentations

5.3 Recurring Design Updates: Iterations based on feedback, cost updates, line extensions

The product is everything happened with that product during the time of it being developed, used and recycled. Right from the first initial idea everything becomes important and considered. Our mission is to make sure that each part of that process is as good as possible - with attention to user, fine details and overall project context.

The beginning: Research

Design research covers all the topics necessary for successful design development. It begins with understanding the broader industry and market landscape, then moves into more focused and detailed areas as the project progresses.
 
Design research typically explores a range of areas including ergonomics, competitor products and brands, head-to-head feature comparisons, silhouettes, CMF (Color, Material, Finish), details, visual styling, and overall impression.

It also involves gathering user feedback and analyzing market data when available. While many research steps remain consistent across projects, the specific scope, market conditions, and business goals always shape the approach.

Effective design research should answer the fundamental questions of why and what we are designing — in the beginning and throughout the development process.

The creative energy: Design

At the heart of every project is the design process — the force behind every meaningful solution. Using insights from research, designers enter an iterative journey, often guided by frameworks like Design Thinking, Human-Centered Design, or Lean UX.
 
At key stages of the project, progress is shared with the client to gather feedback, align on direction, and support decision-making. This open exchange is essential to shaping the design and ensuring it remains grounded in both user needs and business goals. The process continues in iterations until the design goals are met and the solution is complete.

While the structure of the design process tends to remain consistent — research, ideation, prototyping, refinement — each project brings its own set of conditions. Just like in research, factors such as market context, product category, timelines, and team dynamics significantly influence how the process unfolds. This adaptability is not only necessary, but also central to creating relevant and effective design outcomes.

Feeling & Trends

Creating a product that is recognizable, loved, and genuinely helpful requires conscious effort. Trends can serve as valuable tools in this process — both as measurable data points and as cultural signals derived from the world around us, including human behavior, nature, and evolving product landscapes.
 
My approach to trendspotting combines numerical analysis with empirical observation. I start by building a broad understanding of current and emerging industry trends, ranging from quick snapshots to in-depth analytics, reports, and forecasts. While trends may not always be the focal point depending on project scope or target market, I consistently map the global and local trends across major areas. This contextual insight informs and supports every stage of the design process.

Over the past 5 years, I have developed a comprehensive trendwatching system that I apply as needed, ensuring that my designs remain both relevant and forward-thinking.

Visuals and fine details

Render as an instrument. CGI is used at all stages as a powerful tool to imagine and finalize. Also at times it give a strong reference for what to achieve in CMF and finer details.

 

Usually most of the projects I am working on do need great visuals to go with them. Those pictures, presentations and sketches produced in between the process and at the end of the process. The visuals are not only the way of making a nice first impression for the project but also a powerful way of checking details and effects, evaluate design and CMF. Handy tools like AR models provide scale check.